How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 30.06.2025 07:23
Processes
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
People
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Place
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Good marketing is doing this well.
Perception
What do you think of Andrew Tate?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Price
Product
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